So you've picked out a name for your start-up. You've done a trademark search, and the name appears to be registrable. In addition to filing a federal trademark application, it's important to register your company name as a username on social networking sites like Instagram.
Instagram is one of the rising stars of social media, and it should not be overlooked by brand owners. Its growth has outpaced Facebook, LinkedIn, Twitter and Pinterest in recent years. Instagram's users are young and educated, which makes it an ideal social network for businesses. Data also shows Instagram’s users are more open to brand interactions. So if you're not using Instagram for marketing, then you could be missing out.
What if someone already has your username? Instagram suggests trying to resolve the issue with the user in question before contacting Instagram. If the dispute cannot be resolved informally, then you can fill out this online form.
Please note that submitting a claim of trademark infringement is a serious matter with potential legal consequences. If you’re not sure whether your legal rights are being infringed, then you will need to talk to a trademark lawyer. Instagram will not provide you with any legal advice.
Please also note that Instagram's form asks for federal trademark registration details. Even though a registration is not required to file a claim, it is very difficult (if not impossible) to recover an infringing username without one.
Our lawyers will develop a custom trademark strategy for your business for $775 that includes a professional trademark search and preparing a federal trademark application. Click here to get started. You can also schedule a free attorney consultation on our home page.