So you've chosen a name for your start-up. You've done a trademark search, and the name appears to be registrable. In addition to filing a federal trademark application, it's important to register the company name as a username on social networking sites like Pinterest.
Pinterest first began as a site that was used mainly by women, but that has all changed. Today, more than 30 percent of Pinterest users are men, and 45 percent of all users are from outside the United States. Pinterest is now the third most popular social media platform, which makes it a potentially important part of your social media marketing strategy.
What if someone already has your username? You can first try to resolve the issue informally with the user in question. If that doesn't work, then you can fill out Pinterest's Trademark Complaint Form.
Please note that submitting a claim of trademark infringement is a serious matter with potential legal consequences. If you’re not sure whether your legal rights are being infringed, then you will need to talk to a trademark lawyer. Pinterest will not provide you with any legal advice.
Please also note that Pinterest's form asks for federal trademark registration details. Even though a registration is not required to file a claim, it is very difficult (if not impossible) to recover an infringing username without one.
Our lawyers will develop a custom trademark strategy for your business for $775 that includes a professional trademark search and preparing a federal trademark application. Click here to get started. You can also schedule a free attorney consultation on our home page.