Celebrity Chefs Cook Up Trademark Success in Nashville

Posted by Randy Michels on Jan 27, 2016 11:10:37 AM

Nashville is world famous for its music industry, but it's the culinary scene that's getting a lot of attention recently. In addition to a vibrant local food scene, celebrity chefs like Jonathan Waxman (shown above), Sean Brock, Maneet Chauhan, Dale Levitski, Richard Blais, and Donald Link have all recently opened restaurants.

In today's increasingly competitive restaurant industry, brands are probably the most valuable assets that celebrity chefs own. They play a critical role in generating demand and building relationships with customers and partners. This is known as developing “goodwill.” A trademark is an embodiment of this goodwill.

Sign up here for a free trademark assessment and learn your safety score.

A trademark is a brand name, slogan, or logo. It can also be a sound, a color, or even a smell. Pretty much anything can be a trademark as long as it identifies the source of goods and services and distinguishes them from the goods and services of others.

The best way to protect your trademark is with a federal trademark registration. Federal trademark registration provides important legal benefits such as a presumption of nationwide validity and the right to use the ® symbol. Federal registration can also be instrumental in enforcing rights with social networking sites like Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, and Google+.

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Topics: Branding

How To Brand Yourself Like A Celebrity

Posted by Randy Michels on Jan 26, 2016 4:39:13 PM

Personal brands are often the most valuable assets that celebrities own, driving demand and building relationships with fans, customers, and partners. Savvy celebrities protect their personal brands with federal trademark registrations.

Federal trademark registration provides important legal benefits such as a presumption of nationwide validity and the right to use the ® symbol. Federal registration can also be instrumental in enforcing rights with social networking sites like Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, and Google+.

Sign up here for a free trademark assessment and learn your safety score.

When a federal trademark application identifies a living person, the trademark can only be registered with the written consent of that person. This requirement protects people from having their names registered as trademarks by someone else. It also makes the U.S. Patent and Trademark Office (USPTO) the top celebrity autograph collector in the world.

Here are a few names that you might recognize from the USPTO database:

Katy Perry a/k/a Katheryn Hudson

Justin Bieber

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Topics: Branding, Trademark Registration

About This Blog

From their office in a meat packing plant turned creative community, the lawyers at Trust Tree craft articles on the importance of trademarks and the power of branding. When you visit our blog, you can expect lots of content related to those topics. Unfortunately, you can also expect lots of memes, lame jokes, bad puns, and shoutouts to Nashville. The goal of our blog is to help you learn a few things about trademarks in the least painful way possible.

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