Nashville is world famous for its music industry, but it's the culinary scene that's getting a lot of attention recently. In addition to a vibrant local food scene, celebrity chefs like Jonathan Waxman (shown above), Sean Brock, Maneet Chauhan, Dale Levitski, Richard Blais, and Donald Link have all recently opened restaurants.
In today's increasingly competitive restaurant industry, brands are probably the most valuable assets that celebrity chefs own. They play a critical role in generating demand and building relationships with customers and partners. This is known as developing “goodwill.” A trademark is an embodiment of this goodwill.
A trademark is a brand name, slogan, or logo. It can also be a sound, a color, or even a smell. Pretty much anything can be a trademark as long as it identifies the source of goods and services and distinguishes them from the goods and services of others.
The best way to protect your trademark is with a federal trademark registration. Federal trademark registration provides important legal benefits such as a presumption of nationwide validity and the right to use the ® symbol. Federal registration can also be instrumental in enforcing rights with social networking sites like Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, and Google+.