So you've picked out a name for your start-up. You've done a trademark search, and the name appears to be registrable. In addition to filing a federal trademark application, it's important to register your company name as a username on social networking sites like YouTube.
Video marketing is hot thanks to soaring video consumption – the number of hours people spend watching videos on YouTube is up 60% year-on-year. This has made YouTube the second biggest search engine. So if you don't have a YouTube channel for your business, then you are missing out on a critical marketing opportunity.
What if someone already has your username? YouTube suggests trying to resolve the issue with the user in question before contacting YouTube. If the dispute cannot be resolved informally, then you can fill out this online form.
Please note that submitting a claim of trademark infringement is a serious matter with potential legal consequences. If you’re not sure whether your legal rights are being infringed, then you will need to talk to a trademark lawyer. YouTube will not provide you with any legal advice.
Please also note that YouTube's form asks for federal trademark registration details. Even though a registration is not required to file a claim, it is very difficult (if not impossible) to recover an infringing username without one.
Our lawyers will develop a custom trademark strategy for your business for $775 that includes a professional trademark search and preparing a federal trademark application. Click here to get started. You can also schedule a free attorney consultation on our home page.